Greg Alexander, CEO of Sales Benchmark Index and leading authority on improving sales performance using benchmarking explains how he found his niche and became the leader in this field.

This is the third in a series of interviews with leading authorities and experts from the world of consulting and coaching.

Greg is recognised globally through his books Topgrading for Sales, Making the Number and The CEOs Guide to Getting More Out of the Sales Force.

He reveals some surprising findings from his research into where senior executives look to find the “go to” expert in a field (hint: it's not google) and his recommendations for how to build your authority.

Click here to subscribe to the Authority Marketing podcasts in iTunes.

To find out more about Greg and SBI and their work on salesforce performance, head over to:

http://blog.salesbenchmarkindex.com/

Enjoy!