Ever seen a world-class juggler on TV or in a show?

They'll juggle with 8 balls, or 4 flaming torches, or a handful of razor sharp knives. I even saw Steve Rawlings juggle with furniture recently.

All very impressive.

But here's the thing. If you're trying to learn to juggle, you don't start with 8 balls, a bunch of flaming torches, razor sharp knives or furniture.

You start with just one ball. Then move up to two. Then do three.

You start simple and master the basics.

It's the same with any sport or musical instrument, or learning to drive.

Start by mastering the fundamentals. And often that's al you'll need.

But with marketing we seem to think we need to do everything. Usually all at once.

We're encouraged to go on twitter, do video, webinars, email, seo, snapchat. Every time a new platform appear some expert pops up telling us it's the future and we all need to be using it.

But marketing is just like juggling. Try to do too much from the start and you'll just drop everything.

Instead, focus on one. One source of leads. One lead magnet. One follow-up method. One approach to converting contacts into clients.

Master the fundamentals first.