I'm writing this email sitting in our lounge on a Saturday evening with a trashy comedy playing in the background. One of Owen Wilson's less successful exploits.

And as I racked my brains trying to think of a subject to write about, I realised there just might be a lesson in that trashy comedy.

It's not a classic by any stretch of the imagination. Nothing I would have paid to see. But it's kept me amused for an hour or so. And I'm glad I watched it.

And you know what? Sometimes our marketing can be like that too.

Not every blog post we write or email we send has to be a work of genius. Not every conversation needs to be sparkling. Not every follow-up needs to inspire your client to start working with you right away.

Sometimes a bit of light entertainment or a heartfelt message or just a call to say hi is just what the doctor ordered.

So don't beat yourself up if not everything you do is the epitome of insight and knowledge in your field. You need those super high-value pieces too, of course. Just not all the time.

And in fact, your audience doesn't want to have to put on their thinking cap every time they get something from you. Like me tonight, sometimes they want something a bit lighter.