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“I’m on your side”

Introduction

Ian Brodie

Ian Brodie

Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.


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“I’m on your side”

When you're worried or struggling with something, there's no more reassuring phrase you can hear than “I'm on your side”.

You don't necessarily need a solution or an immediate answer to your problem. You just need to know you've got someone in your corner looking out for you.

Friends normally perform that role. But you can do it as a service provider too.

If your clients really feel you're on their side: that you understand them, want them to succeed and will do your very best to help them – then that creates a tremendous amount of loyalty.

Because if your clients know you're on their side, they'll try to reciprocate and be on your side too.

That means not only will they be loyal, they'll promote you to others and defend you against detractors.

What can you do to show your clients you're on their side?

    Ian Brodie

    Ian Brodie

    https://www.ianbrodie.com

    Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.

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