I had a bit of trouble sleeping recently, so I ended up downstairs flicking though the TV looking for something vaguely entertaining.

I managed to catch a classic episode of Frasier. It was the one where Fraiser and Niles mistakenly get an invitation to an ultra-exclusive spa which they decide they must find a way to get into.

After they manage to sneak their way in they have a great time until they discover a gold door leading to an even more exclusive section they're not allowed in.

All of a sudden the spa they'd been enjoying so much is no longer good enough and they devote themselves to getting into the private section.

When they do, the same thing happens again. They discover a platinum door and all of a sudden their exclusive gold experience doesn't feel so great. They can't resist sneaking through the door and end up, well, you'll have to watch the show to find out.

I smiled as I watched the show, recognising some of the same characteristics in myself.

We all want that sense of exclusivity in our lives. The feeling we're part of something that not everyone has access to. That we're getting something special.

And we'll often go to great lengths to get that feeling of exclusivity. To get access behind the gold door.

Perhaps not always as far as Niles hopping through the door in full body wrap with cucumbers over his eyes. But often very far indeed.

Which of course, prompts the question: what are you doing to give your best clients that sense of exclusivity? That feeling that by working with you they're part of a club where they get special treatment.

Personally, in addition to the training resources and practical step-by-step guides in Momentum Club, I also give members the opportunity to ask me questions and get feedback in the members-only webinars I run.

Often it's just little touches like that which can make all the difference to give your clients and members a sense they're getting something special.

And the nice side effect is that it gives potential clients a feeling that they're something they need behind that golden door.