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Social Media Automation: Does It Work?
Posted by
Ian Brodie on October 7th, 2015.
A quick note before you jump in to read – this was originally written in 2015 and the experiment I ran relates to the social media algorithms at that point in time.
My experience now (2018) is that LinkedIn has updated its algorithm to be more like Facebook's – ie if you make repeated posts with limited engagement it will decrease your reach significantly. So do be careful and test first.
Now back to 2015…
If you're a social media purist who believes that the only way to “correctly” use social media is for personal interaction then look away now. What I'm about to say will probably annoy the heck out of you.
Personally, I'm a pragmatist.
Not just with social media, but with all marketing.