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Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


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How To Use a Survey to Launch an Online Training Course

Posted on 4th March 2015.

I‘ve had a bunch of questions in about the details of the survey we used to help launch Kathy's online training course recently.

Quick background: we've wanted to launch an online training course in Kathy's business for ages and a few weeks ago we finally bit the bullet.

But rather than jump straight into developing the course “blind” we decided we wanted to run a paid pilot first to make sure the concept was viable (a strategy Bryan Harris and Danny Iny have both written about).

And to make sure we got the pilot right, we ran a short survey with Kathy's email subscribers to find out what would be the most valuable things for the course to cover.

End result: the pilot launch was a great success: nearly 25% of the people who completed the survey signed up and paid for the pilot within a couple of days.

Here's how we ran the survey, the questions we asked and the psychology behind them.
 
Click here to see the video »