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More Clients Podcast
Using a Compilation Book to Win Clients
Posted by
Ian Brodie on May 13th, 2015.
There's no doubt that being the author of a successful book can be a huge boost to your credibility and ability to win clients.
But rather obviously, writing a book and getting it to bestseller status all on your own is a far from trivial task.
Many people start a book and never finish. And of those that do, few manage to get it to sell well and even fewer manage to use the book to win a decent strea of new clients.
In this podcast interview, “Marketing Magician” Stefan Drew shares the details of how he pulled together a bunch of friends and colleagues (me included) to create a bestselling book – and then used that book to get meetings with and win high value clients.
It's a process almost anyone can reproduce.