Posted 6th October 2015.
I‘ve been preparing for a workshop I'm about to run on winning corporate clients. And as I ran through my notes something jumped out at me as a perfect topic for a 5 Minute Marketing Tip.
It's simple to understand, yet profound. And can make a huge difference to the number of meetings you get with potential clients, particularly if you're looking to win large clients.
And it involves something called “Branson meetings”.
Watch the video to find out what they are and how they can help you.
Click here to watch the video »
Posted 27th May 2015.
There's no doubting the power of email marketing in general: but does it work if you sell to corporates?
Do senior executives really read email newsletters?
Well, here's someone who's got email marketing to work very effectively in the corporate market: Adrian Willmott.
Adrian runs Arcus Consulting who specialise in transforming finance functions in major corporations into value-adding business partners.
His clients are CFOs and finance directors in some of the largest UK companies. You don't really get much more corporate than that.
But Adrian's emails are very different in style and content to the ones a finance director might get from their accountants or a consultancy firm. And they work.
In this case study I explore with Adrian how he signed up those large corporates for his regular emails, and what he puts in them to get the attention of busy executives and to build the credibility needed to secure meetings and win projects.
Pay particular attention to Adrian's “ask yourself” strategy that gets his potential clients to pay attention and prepares them for his follow-up.
Click here to listen to the podcast »