Posted 30th September 2014.
Have you ever had one of those awful emails out of the blue, usually from a company offering SEO or website services, where they just pitch at you and don't seem to have paid the slightest attention to your website or business?
That's bad cold emailing at work. No better than spamming.
On the other hand have you had a very targeted, charming email from someone you don't know where the writer has done their homework and opens up a useful conversation with you that leads to something mutually beneficial?
That's good cold emailing.
I've had much more of the former than the latter. But when cold emailing is done well it can greatly benefit both sender and receiver.
In fact, when you're trying to get work with larger organisations where executives don't go out to events and you don't have any connections to get referrals from, a highly-targeted, well-researched short email can be your best way of making an initial connection.
In this interview I speak to the UK's leading expert on cold emailing done right, Peter O'Donoghue and find out from him how to make cold emailing work.
It's my biggest interview to date – 100 minutes in total so you might want to listen in a few chunks – and Peter doesn't hold back. He reveals how to find the right people to email, the different types of email to send in different circumstances, and how to write your emails to maximise your chance of getting a response.
He also reveals why a lot of the tips on cold emailing you'll see on the web only work in very specific circumstances – and how to find the right approach for your situation.
Click here to listen to the interview »