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How To Oust An Incumbent
Posted by
Ian Brodie on August 1st, 2013.
It's an all too common experience: you speak to a potential client you're sure you could do a brilliant job for but they're unwilling to switch from their existing supplier or even try you out.
How do you persuade them to give you a chance? It's not easy: most tactics fail because they don't focus on the real reason the client is unwilling to switch.
Today's More Clients TV Q&A video shows you two effective and complementary strategies that will help you to break into accounts and get a chance vs the incumbent.