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Posted by
Ian Brodie on 11th December 2018.
When we talk about lead generation we normally mean potential clients we've not met or interacted with before.
What we tend to forget is the people we already know, but we're not treating like leads.
In particular, there are two categories of people who make exceptional leads that we tend to overlook.
The first is ex-clients. The second is “dropped prospects”.
Both are great prospects because we've already built up credibility and trust with them.
The challenge is we've usually dropped out of touch and we don't know how to get back in contact and start talking about working together without seeming desperate or pushy or otherwise put them off.
In this video, I show you an approach for reconnecting that will get potential clients enthusiastic about speaking with you. And it will allow you to smoothly transition to talking about working together.
It takes work. But it's worth it.
Click here to watch the video »
Featured
Posted byIan Brodie on 28th November 2018.
Lead Magnets are still the most effective way to get people to sign up to get regular emails from you so you can build a relationship with them online.
But what makes a good lead magnet? And how can you differentiate yours from all the other lead magnets out there.
In this video I show you a simple trick to make sure your lead magnet stands out and works to attract your ideal clients.
Click here to watch the video »
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Posted byIan Brodie on 20th November 2018.
If you've ever read any advice on LinkedIn or watched any videos or even paid for training, chances are that 90% was about “optimising your LinkedIn profile”.
And while having a strong profile is important, it's not the thing that's going to get you clients (in the same way that a great resumé doesn't get you a job – it's going out and applying for jobs and doing a great interview that counts the most).
In this video I describe 4 LinkedIn lead Generation Strategies that actually work.
For real people. Not just social media experts selling social media services through social media.
Click here to watch the video »
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Posted byIan Brodie on 14th November 2018.
Most of us get Lead Generation completely backwards.
We're a bit like the guy who wants to get a date and obsesses about whether he should be going out to clubs, using a dating app or asking friends for introductions – and completely forgets to smarten himself up a bit and try to look his best some people will actually want to have a date with him.
In this video I explain the big mistake most businesses make with lead generation and the simple step you can take to turn that round and get people wanting to meet with you.
Click here to watch the video »
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Posted byIan Brodie on 30th May 2016.
In our last few videos we've looked at generating new leads – new initial contacts with people you don't know.
But what about all those contacts, Linkedin connection and business cards of people you met, but didn't properly follow up with? How to you reconnect with your old contacts in a way that's painless for you and them, and generates real leads fro your business?
Watch this week's 5 minute marketing tip to find out.
Click here to watch the video »
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Posted byIan Brodie on 24th May 2016.
Sooooo – you've got a method for generating leads (see last week's video for how). You've “connected” with them. What now?
You've got to make a great first impression if you want them to quickly progress to becoming clients.
And that means three things: building credibility, building a relationship, and building action. Find out how in this week's video:
Click here to watch the video »
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Posted byIan Brodie on 10th May 2016.
The next few 5 Minute Marketing Tips are going to be about Lead Generation: the vital marketing step of making first contact with potential clients.
In this week's video I reveal the “ACE Formula” for effective lead generation and show you the three key steps needed to generate the right, high quality leads for your business.
Find out about the ACE Formula and how to apply it in this week's video…
Click here to watch the video »
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Posted byIan Brodie on 6th December 2012.
Your scarcity mindset is hurting your sales.
No, not that scarcity mindset. Not the one that I'm sure you've heard lots about and shifted away from years ago.
Not the “there's not enough to go around, I need to hold tight to what's mine” mindset. I'm sure you're more into abundance than that sort of scarcity.
But there's another scarcity mindset many of us have. And it's far more insidious.
Click here to find out how to defeat this treacherous mindset >>
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Posted byIan Brodie on 22nd October 2012.
On Day 2 of Lead Generation Q&A we're looking at how to use content marketing to grow your business online.
I'll walk you through a simple strategy for using guest blogging to build traffic, and my best tips on doing content marketing on a shoestring.
Ian Brodie on 11th December 2018.
