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Prospect Awareness: The Little-Used Marketing Technique That Can Boost the Effectiveness of Your Communication
Posted by
Ian Brodie on November 5th, 2013.
The method most people use to create marketing communications is to start by figuring out what their clients need and then offering it to them.
Trouble is that while that's a good start, just doing that alone usually doesn't work.
To communicate effectively you need to look at something else too: Prospect Awareness.
In this video I explain Gene Schwartz's Prospect Awareness model and how to use it.