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Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


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The 15 Best Email Subject Lines To Get People To Open Your Emails

Posted on 26th November 2014. The 15 Best Email Subject Lines To Get People To Open Your Emails

Your primary goal in email marketing is to get results. That might be sales, client enquiries, offers to come and speak.

And, of course, the first step to getting people to take action is that they have to open and read your emails. In today's overcrowded world, that's no easy task.

Click here to find the best ways of getting people to open your emails »

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Marketing

The Right and Wrong Way to Use Controversy in Subject Lines

Posted on 1st July 2014.

A couple of years ago a load of emails dropped in my inbox proclaiming “Social Media Doesn't Work”.

It was one of those big product launches. You know the ones where a bunch of gurus cross-promote each other's products in turn to create the sense that everyone is talking about the product and that this is the one you must buy (until the next one comes along).

This one was being promoted with the line that “social media doesn't work” and a link to a video that would explain why.

So, of course, I clicked. Who could resist a controversial subject line and topic like that?

What was the great revelation about social media not working?

Click here to find out »