Ian Brodie on November 26th, 2014.
Your primary goal in email marketing is to get results. That might be sales, client enquiries, offers to come and speak.
And, of course, the first step to getting people to take action is that they have to open and read your emails. In today's overcrowded world, that's no easy task.
Click here to find the best ways of getting people to open your emails »
Ian Brodie on July 1st, 2014.
A couple of years ago a load of emails dropped in my inbox proclaiming “Social Media Doesn't Work”.
It was one of those big product launches. You know the ones where a bunch of gurus cross-promote each other's products in turn to create the sense that everyone is talking about the product and that this is the one you must buy (until the next one comes along).
This one was being promoted with the line that “social media doesn't work” and a link to a video that would explain why.
So, of course, I clicked. Who could resist a controversial subject line and topic like that?
What was the great revelation about social media not working?