Something's been bothering me about marketing for a while now.

I've not been able to put my finger on it until recently but you may have noticed I've been emailing a bit less.

Here's the thing that's worrying me…

I think we're in an era where there's never been so much marketing information available as there is today. It's like marketing's the new rock ‘n roll.

But at the same time, most small businesses and solo professionals aren't any better off at all than they were 10 or 15 years ago. In fact, many are worse off.

It's like all this marketing “stuff” isn't doing anybody any good.

And sometimes I worry that I'm just adding to it.

I realised recently that I think the problem is a huge gap between the lives of all the experts who advise on marketing and produce all the training courses and the lives of the people who are supposed to learn from the courses and put it into action into their businesses.

The problem is that all the people who dish out marketing advice love marketing. It's only natural. They wouldn't be marketing experts if they didn't love it.

And they spend most of their time learning new marketing stuff and playing around with it. They're fascinated by the cleverest, most sophisticated marketing. And often they have big teams working for them to implement their ideas.

But the people who buy their courses are very different.

Usually, there's just the one of them.

They don't love marketing. In fact, they often find it uncomfortable.

Most importantly, they don't have tons of time to learn all this stuff let alone put it in place in their business to get results.

The end result is that most marketing courses teach stuff that's too complex for real people to understand, takes too long for them to learn, and is too time-consuming for them to realistically implement in their business week-in, week-out.

And then, of course, when their students don't get results, the experts berate them for not implementing properly and not being dedicated enough.

I'm sure I've made the same mistakes myself too.

But I do think there's another way.

If we “experts” can lift our heads up just for a minute and realise that what our folks need isn't more “incredibly clever but incredibly time-consuming” marketing. It's simple marketing that people can actually do and get results with.

It won't be so exciting for us. And it won't be so easy to sell as yet another silver bullet that works for marketing experts but turns out to be impossible for the guy in the street to get results from.

But it will be what our clients actually need.

I think we…strike that… I…have a duty to you to give you information and training you can actually use to get results.

Not necessarily the most interesting new stuff. Not necessarily the stuff that's the easiest to sell. But the stuff that's the most likely to help you.

I've made a start.

Over the last few weeks I've been working on something I call the “30 Minute Marketing Plan”.

It shows you what you need to do to set up a marketing system that allows you to spend just 30 minutes a day (or half a day a week) on marketing – yet still build a steady flow of leads and clients.

In other words, it cuts out all the nonsense. All the fancy stuff we marketing ‘experts” get turned on by but is just way too complex for real people to make work in their businesses.

In all honesty, it's a project, not a product.

I don’t have a course yet you can do on this (though I will be focusing on it with my Momentum Club members if you’d like to join us).

I don't have all the answers either.

But I can promise you that very clear in my mind is the need to teach material that can be practically implemented in the small amount of time we all have for marketing each week. And that doesn't take months to learn.