A lot of what we talk about in marketing is big stuff. The one or two big strategies you do that define your approach (like doing email marketing for example).

There's a lot to learn with the “big stuff” which is why I recommend to focus only on a few strategies and not to try to do everything.

But sometimes what can make all the difference is the small stuff too.

A quick email or call to an old contact every few days to keep in touch. Sending a little personalised gift to key clients on their anniversary. Recording a video to welcome new members to your membership site.

These things just take a few minutes each so they're easy to forget or think that they're not such a big deal. But if you add them up over time they can make a big difference.

So in keeping with that I have a short message for you today: don't forget the small stuff.

Make a quick note of 3 small things you can do this week to enhance your relationship with some of your top clients and prospects. Then make sure you do them!