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Sales Excellence Podcast – Episode 3 : An Interview with Mike Southon

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Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.


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Sales Excellence Podcast – Episode 3 : An Interview with Mike Southon

The Sales Excellence PodcastMike Southon is one of the UK's leading business experts and entrepreneurs. He's best known today for his best selling “Beermat Entrepreneur” series of books and his regular column in the Financial Times.

Mike built his reputation, however, in sales – and in particular: selling professional services.

I caught up with Mike recently and asked him about how professionals can differentiate themselves in a crowded marketplace; and how firms can build more sales oriented cultures.

Mike has a number of free resources available on the Beermat Entrepreneur site – I thoroughly recommend you head over and take a look at them.

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Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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