Marketing
Sales Excellence Podcast – Episode 3 : An Interview with Mike Southon
Mike Southon is one of the UK's leading business experts and entrepreneurs. He's best known today for his best selling “Beermat Entrepreneur” series of books and his regular column in the Financial Times.
Mike built his reputation, however, in sales – and in particular: selling professional services.
I caught up with Mike recently and asked him about how professionals can differentiate themselves in a crowded marketplace; and how firms can build more sales oriented cultures.
Podcast: Play in new window | Download
Mike has a number of free resources available on the Beermat Entrepreneur site – I thoroughly recommend you head over and take a look at them.
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Ian Brodie
https://www.ianbrodie.comIan Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.