I spoke to a couple of my email subscribers recently.

Josef and I chatted over skype. We discussed a bunch of stuff but one thing I picked out was when he said “I read your email about Fiverr last week. Not heard of it before but I went on and got a logo for my new business and some quick market research done – all for $10 total”.

The other was a coffee I grabbed with Steve just before a meeting he was about to have with a potential corporate client. He'd got the meeting using a social media strategy I'd recommended (despite the fact that his MD had written off social media).

The common factor in both cases was that they actually did something with the advice they'd read.

They didn't just read and think “oh, that's interesting”. Or “yes, he's right, I knew that”.

They did something. Immediately.

In Steve's words: “I'm an implementer”.

I have to admit, that's often my Achilles heel.

I love to read and learn. I love to be at the leading edge of new techniques and strategies. To discover them before anyone else.

But I'm sometimes hesitant to “pull the trigger”.

Given the choice between implementing something or learning more about it so I can make sure I implement it perfectly (eventually) – I get learning.

Very many people are like me in this way I've found. And unfortunately, it really is the wrong way to do things.

Sure, if a little more research will give you a whole lot better result, then do it.

But that's not usually the case. usually a lot more research gives you a little better plan.

Nine times out of Ten, a B grade plan implemented today gets you much better results than an A grade plan implemented next week.

And that one time out of ten, you usually procrastinate and put it off another week anyway.

So do this right now: make a resolution to do something this week. Implement something you've been thinking of for a while but haven't pulled the trigger on.

Something you're sure will work, but you've been hesitating because you'd like it to work even better.

Better can be version 2. Do version 1 now.