Ian Brodie on July 5th, 2016.
So, if you've followed last week's video you'll now have your perfect marketing week planned.
But how do you turn that plan into a reality? And in particular, how do you make sure you can fit all the marketing you need to do into that one day a week you have for it?
Watch this week's video to find out…
Ian Brodie on June 29th, 2016.
All the great marketing strategies, tactics and technologies in the world count for nothing if you don't get your marketing done.
In this week's video I focus on a much-overlooked aspect of marketing: how to plan your activities every week.
Do this right and your marketing will get prioritised and you'll make great progress. Do it wrong and you'll end up in a vicious circle of underachievemnt.
Ian Brodie on June 20th, 2016.
I saw a presentation recently about “how to be a thought leader”. Like all presentations there were some thing I liked, and some things I didn't. But there was one thing that got me really worked up: advice that I hear repeated again and again that I think is misguided and will take you down the wrong path if you want to be a thought leader.
In this week's video I highlight the big mistake that often gets recommended, and more importantly, tell you what to do instead if you want to become a real thought leader.
Ian Brodie on June 14th, 2016.
I have a quick question for you this week:
What's the #1 (realistic) thing you want your website visitors to do?
Have a think about it, then watch this week's 5 minute marketing tip to see why it's so important to get your priorities right on your website.
Ian Brodie on June 6th, 2016.
In last week's video I talked about the psychology of reconnecting with some of your best old contacts that you've slipped out of touch with, and I gave you a simple strategy for reconnecting based on using LinkedIn and getting in touch by sharing valuable content.
In this weeks video I share 2 powerful techniques that can work just as well, or even better, for reconnecting and adding value at the same time.
Watch this week's 5 minute marketing tip to find out what they are and how to use them.
Ian Brodie on May 30th, 2016.
In our last few videos we've looked at generating new leads – new initial contacts with people you don't know.
But what about all those contacts, Linkedin connection and business cards of people you met, but didn't properly follow up with? How to you reconnect with your old contacts in a way that's painless for you and them, and generates real leads for your business?
Watch this week's 5 minute marketing tip to find out.
Click here to watch the video »
Ian Brodie on May 24th, 2016.
Sooooo – you've got a method for generating leads (see last week's video for how). You've “connected” with them. What now?
You've got to make a great first impression if you want them to quickly progress to becoming clients.
And that means three things: building credibility, building a relationship, and building action. Find out how in this week's video:
Ian Brodie on May 18th, 2016.
Last week we looked at the “ACE Formula” with the three key steps for successful lead generation:
This week we look at the best methods for that first step: getting the attention of your ideal clients.
No one method works best for everyone, so in this week's video I show you how to decide what will work best for you and your clients…
Ian Brodie on May 10th, 2016.
The next few 5 Minute Marketing Tips are going to be about Lead Generation: the vital marketing step of making first contact with potential clients.
In this week's video I reveal the “ACE Formula” for effective lead generation and show you the three key steps needed to generate the right, high quality leads for your business.
Find out about the ACE Formula and how to apply it in this week's video…
Ian Brodie on May 3rd, 2016.
We all know that we need to differentiate ourselves. To stand out from the crowd. be seen as an expert or authority. Specialise. Do something different.
Otherwise, our potential clients don't have any reason to pick us over our competitors or to pay us premium rates.
That's why so much of marketing focused on proving to potential clients that you're different.
But there's an additional factor you need to show. Something often overlooked, but without which all your differentiation means nothing.
Find out what it is and how to apply it in this week's video…