More Clients Podcast
[Podcast] Robbie Kellman Baxter on the Membership Economy
Today’s podcast is the first in a new mini-series I’m doing on creating effective membership programs.
Over the next few episodes I’ll be sharing my best tips, experience and ideas on creating profitable membership sites and programs. And I’ll also be interviewing a veriety of experts on membership site strategy, how to build them, and how to run them.
My special guest on this very first episode is Robbie Kellman Baxter. Robbie is the author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue.
She created the popular business term “Membership Economy” and is the founder of Peninsula Strategies LLC, a strategy consulting firm that has advised dozens of associations, entrepreneurs and corporations including Netflix, SurveyMonkey and the National Restaurant Association.
In this podcast I discuss with Robbie how membership models are replacing many traditional transactional businesses, the best membership models for services businesses to start with, how to use membership models to move your live work to more premium positioning, how to get people to make that first commitment to your membership program, how to onboard them so they stick around, and how you can add valuable community elements to your membership program.