Remember the 80s?

Crazy hairspray-enabled haircuts, clothes that looked like you'd bought them at a charity shop. 

And Madonna's first UK #1: Get Into the Groove. 

It's great advice for marketing too. Find something that works for you (not just copying what works for other people). Then stick with it. Get good at it. Get into your own little groove with it.

For me, email marketing has long been my “groove”. Video and live webinars have worked well too. I try a bunch of stuff and when I find something that works well and I enjoy, I stick with it.

For my wife Kathy, virtual summits are her groove. We thought it seemed like an interesting idea and a decent fit for her market. Tried it. It worked brilliantly. She's kept going at it. 

So much so that she's now being asked to run them for others.

The point of a groove is that you need to get good at something to get results from it. Just flitting between different marketing techniques trying to find the very best one dooms you to never getting good at any of them.

Far better to get great at the #2, #3 or #5 one. Doesn't really matter.

What's important is that you get great at something and get into a groove.