If you're a certain age like me, you'll remember Peter Finch screaming that line in the brillant “Network”.

If you haven't seen it and you consider yourself any sort of aficionado of good films, you MUST watch it. It won Finch an Oscar for best actor, the first to be posthumously awarded. And well worth it.

In the film, Finch's character, an evening news anchor, learns he has just a few weeks left on air because of declining ratings. In his last broadcasts he starts ranting about what he sees wrong in the world and the program's ratings see a sharp upward spike.

Things don't end well for Finch in the film, but there's definitely something we can learn from the way that Finch resurrected his audience's interest by opening up his heart and talking honestly about what made him mad.

Now I wouldn't recommend ranting and moaning all the time. No one likes to be around someone who complains incessantly.

But every now and then it can be incredibly powerful to “tell it like it is”.

Especially when your rant about something also helps your clients.

If you're slaying sacred cows for example. Or fighting against sharp practices. Or warning them away from bad advice.

Or standing up for them when they're under fire (I swear I'm going to punch the next person who complains about consultants “borrowing your watch to tell you the time” when my memories of my consulting colleagues are all of them being completely dedicated to helping their clients succeed. And of staying in the office to ensure that success long, long after the clients themselves had gone home).

So shoot down some sacred cows in your industry. Tell your audience (email subscribers, blog readers, seminar audience, whoever) just how you feel about important topics.

It'll cement a strong bond with those who share your views.

It'll provoke a reaction amongst those who don't agree – and get you talking to them.

It'll position you as a leader in your field – someone prepared to take a stand for something they believe in.

And ultimately, that will draw more potential clients towards you.