You know that old saying about how if all you have is a hammer, everything ends up looking like a nail?

(Apparently it was Abraham Maslow of “hierarchy of needs” fame who first coined the phrase back in 1966, although Drayton Bird tells me that Mark Twain was saying something similar even earlier).

Business owners (and frankly, far too many so-called marketing experts) tend to be like that too.

We have one way of marketing we know about so we use it in every available circumstance.

Far too often, we head off to that networking event because it's easy, we'll meet some friends, and it doesn't require much thought or preparation. And because it's what we've always done.

But is it the best use of our time to bring in new clients?

Choosing the right marketing and lead generation approaches to connect with your specific clients in a way that maximises your chances of a positive outcome is a real art that requires considerable thought.

But I've got something for you that I think will help.

It's my Marketing Menu.

The marketing menu is my run-through of the top lead generation approaches for professionals, with details of what they are, when they work, and simple strategies for making them work more effectively for you.

If you click here…

…you'll get to a presentation based on a training video I developed a little while back for my private members coaching site.

Feel free to download it, and use it to help you think through what's going to work for you and get you connected to those ideal, high paying clients you're love to work with.