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Authority Marketing Interview: Charles Green

Introduction

Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.


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Authority Marketing Podcast

Authority Marketing Interview: Charles Green

Charles GreenCharles Green, leading authority on Trust in Business explains how he found his niche and grew his reputation.

This is the second in a series of interviews with leading authorities and experts from the world of consulting and coaching.

Charlie is recognised globally for his expertise on Trust – yet as he explains in the interview, he didn't set out with the deliberate intention of building an authority position in this area. However, the approaches he “accidentally” used are certainly ones that aspring authorities can reproduce to build their reputations.

Subscribe to the Authority Marketting PodcastClick here to subscribe to the Authority Marketing podcasts in iTunes.

To find out more about Charlie and his work on trust and professional services, head over to:

http://trustedadvisor.com/

Enjoy!

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Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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