I've come over all philosophical today.

In particular, I was musing on how strange a world it is where we can all, no matter how small our business is, reach an audience interested in what we have to say (as long as it's interesting).

And we can all, within reason, find a market willing to buy what we want to sell.

It's not easy, of course. But with work it's possible.

And strangest of all, we can market in ways that those of us who aren't so outgoing can enjoy.

And that's very different to what business was like even just a decade ago where you almost always had to market in traditional ways to traditional customers with traditional products.

Nowadays it's no big deal to do something different or be someone different. In fact it can help you get noticed. 

All it takes is a little bravery to try something off the beaten track. And a little application and persistence to keep at it to make it work.

Because when it works, doing what you really want to do rather than the “same old same old” as everyone else is hugely rewarding.

How strange then, that more people don't do it :)