Here's a conversation I have with someone every couple of weeks – not the same person each time of course ;)

Here's how it goes:

Fella: “Ian, what's the fastest way of attracting more clients?”

Ian: “Create something uniquely valuable and give it away to potential clients in exchange for their contact details and permission to keep in touch”.

Fella: “But isn't that a bit old fashioned, isn't everyone doing that?”

Ian: “Are you doing it?”

Fella: “Well, no, but…”

..there then follows a bunch of excuses why he (or she) just can't get round to producing a lead magnet, how it probably wouldn't work in their business, blah blah blah.

For me there's no more powerful method of establishing yourself as an expert in your field, getting your relationship with a potential client off on the right footing, and identifying who's really interested in what you have to offer.

And believe me, most of your competitors don't do this.

And those that do, don't do it all that well.

So do me a favour. No more groundhog days for me. Make sure you have a strong lead magnet in place.