We've been wanting to launch an online training product in Kathy's business for ages.

Of course, there's always something else to do. But a few weeks ago we bit the bullet.

Rather than develop a course blind, we decided to run a paid pilot first (ie people pay to be on a pilot of the course and get a chance to get personal feedback and shape the course).

So we sent out a survey to Kathy's “small, but lovely” subscriber list and got just over a hundred responses telling us what they wanted to see in the course.

Kathy analysed the results, finalised the agenda for the course, and sent it out with an offer for people to join at a discounted price before the course started.

And you know what? It worked like crazy.

Believe it or not, asking people what they want and then giving it to them actually works!

Within 24 hours half the pilot slots had been claimed and paid for. And the rest went in the next couple of days. We had to close off registration a couple of days early because we were full. 

It's easy these days to get tied up in complicated techniques to tweak your headlines, redesign your landing pages and implement complex marketing funnels.

But sometimes those long forgotten strategies that have worked since time immemorial are worth revisiting.

Ask your clients what they want and give it to them is my tip for the week :)

(Yeah, I know it's oversimplifying. I know that sometimes they don't know what they want. But you know what? Often they do. Ask them).