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Authority Marketing Interview: Tom Searcy

Introduction

Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.


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Authority Marketing Podcast

Authority Marketing Interview: Tom Searcy

Tom Searcy explains how he established himself as an authority in the field of Winning Big Sales.

This is the first in a series of interviews with leading authorities and experts from the world of consulting and coaching.

The purpose of the interviews is to identify how they established themselves as authorities in their fields. What marketing strategies they used (or whether it happened by accident). What their advice is for other budding experts who want to build a reputation as a leading authority.

This first interview is with Tom Searcy who many of you will know as the author of Whalehunting and RFPs Suck! Tom's recognised globally as a leader when it comes to winning big sales.

Tom's been touring Europe running seminars for senior executives as part of establishing a European office in Switzerland. I caught up with him in a coffee shop in Manchester – so apologies in advance for the background noise on the audio. The content is excellent though.

Subscribe to the Authority Marketting PodcastClick here to subscribe to the Authority Marketing podcasts in iTunes.

To find out more about Tom and his work on winning big sales, head over to:

http://www.huntbigsales.com

There are some great resources there: articles, blog posts, podcasts, etc.

Enjoy!

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Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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