Lots of people wrote back to me after last Sunday's email to say they'd be implementing the interview strategy.

I hope you're considering it too – it's a great way of quickly creating valuable content you can share with potential clients.

One of the reasons it works well – and that means you can do it quickly – is that you don't need it to be ultra-professionally produced.

There's a subtle psychology going on here.

If you were doing a “to camera” video, for example, then subconsciously your viewers would be comparing your video with all the other “to camera” videos they've seen. Usually newsreaders and chat show hosts.

Chances are your video won't look so great into comparison.

But if you're being interviewed – on audio or video – then subconsciously they'll be comparing it with other people they've seen being interviewed.

Two things will happen. One is they'll position you in the same bracket as other people who get interviewed: experts. And secondly, they won't expect perfect production values. People who get interviewed aren't word perfect. They aren't perfectly lit and made up in TV studios. And the audio isn't always brilliantly crisp and clear.

To my mind, that's a bit of a win. Because it means you don't have to wait to get everything perfect to do it.