Decluttering your life has become rather trendy in the last few years.

Whether you're doing it with the missionary zeal of a Marie Kondo or just having a good old spring clean, there's something rather satisfying about removing clutter and mess from your life.

The same thing works in your marketing too.

Over the years we add layers of complexity to our marketing. We start plugging little gaps and adding contingencies for exceptions than happen once in a blue moon.

Before we realise it, our nice simple marketing system has become a bit of a behemoth.

So just like decluttering your wardrobe or house, it makes sense to take a step back every now and then and audit what you're doing.

Is everything really necessary? Could you cut out various activities and still get pretty much the same results in a lot less time?

I've decluttered my way out of a few products I was selling and supporting in the last few years that weren't really bringing me anything much. And the time that freed up has enabled me to focus more on what I really enjoy doing and what really brings me results.

Make a list of all the things you do in your marketing and cast and “80:20” eye over them. What can you cut down on or stop completely?

It's often more than you think and can make a big difference to your workload.