A little while back Kathy gave me one of those looks that said “I've got a job for you and you're not going to like it”.

In this particular case the job in question was cleaning out the storage areas in one of our converted rooms in the loft.

We had the loft converted and then extended about 16 years ago, so surely there couldn't be too much rubbish up there, I thought.

Boy, was I wrong.

The storage area was jam packed with all sorts of rubbish. Mainly packaging from all the electronic gadgets, computers and printers I'd bought over the years.

I even found an old Zip drive (remember those?).

Many hours later and a trip to the tip to recycle all the cardboard and we finally had some space back in the loft.

All of a sudden we could put the furniture where we wanted it. We could move about without tripping over stuff. Everything in the room was just easier.

I got to thinking that maybe my marketing could do with some “spring cleaning” too. 

Sure enough, a few minutes thought identified a whole bunch of stuff that was clogging up my time. A regular event I go to out of duty that I get pretty much nothing from. A whole bunch of landing pages that lead to old email sequences that have long since been superseded.

Usually whenever we take on a new idea or project in our marketing we add it to the portfolio of things we're doing. And eventually, over time, we get as clogged up and overcrowded as my loft had become.

You might want to consider a bit of spring cleaning for your marketing too. Even better: whenever you add new activities, replace an existing one rather than just adding to the clutter.

It's just so much easier to get things done without all that clutter.