In my last email I talked about how keeping top of mind with your best potential clients through regular communication is perhaps the most important thing you can do in your marketing.

But where on earth do you find the time for all that keeping in touch?

You cancel something.

If you go to 3 networking events a month, cancel one. Take the 3 or 4 hours you would have spent speaking to people you don't know and who are unlikely to ever become clients and spend it keeping in touch with much better prospects.

If you're addicted to webinars and haven't realised yet that they're largely teases with sales pitches: skip one a week and do follow-up instead.

Or instead of working by scrolling Facebook or Linkedin, spend the time contacting specific high potential clients to keep the conversation going with them.

There's always something you can cancel to make room for keeping in touch with your very best potential clients.