I've been banging the drum about the value of establishing yourself as an authority in your field for a number of years.

But yesterday I saw an example of just how valuable that can be in practice that surprised even me.

As you may know, my wife Kathy runs a training business for early years practitioners where she teaches them leading practices in childcare and early years education.

She's written a couple of books on the topic, a number of articles in the leading magazines, and does a regular podcast along with blog posts and email marketing.

Earlier this week she was contacted by a lady who owns a nursery who'd like her to come down and do some training in London for them.

Now rather like me, Kathy's not keen on travel these days and so politely declined. The lady was keen though and offered to fly Kathy down and pay for her hotel etc.

Kathy still wasn't keen and declined again, suggesting she might like to look at an online course instead. 

Yesterday she got an email back. The lady is now looking into the option of shipping her entire staff up to the North West, paying for an overnight stay for them all, and hiring out a venue so Kathy can deliver the training without having to travel.

Now that's an example of the power of being seen as an authority!

A while ago I interviewed a number of well known experts on what they did to become positioned as authorities in their field. You can listen to all the interviews here:

Authority Marketing Podcasts »

(I should probably interview Kathy too thinking about it :) )

I can't promise you'll get clients willing to ship their entire team to your location so they can work with you. But you'll certainly learn some great tips for getting your expertise more widely known and using that to bring you more clients.