A couple of days ago I took a look at the waitlist for the next run of my Persuasive Email Writing Accelerator course on Maven.

When I saw the waitlist was up to 110 people (with a maximum of 30 needed or the course) my initial reaction was relief.

“Phew – should go OK then”.

But then I realised I'd made a mistake.

I'd paid no attention to the waitlist for ages. I should have been keeping in touch to keep people warm and excited about the course.

Or maybe I could have run the course earlier?

No matter. It's in hand now.

But the bigger question is “what other assets are we overlooking that we should be doing more with?”

Do you have an email list you haven't mailed for weeks?

Or a couple of contacts who used to refer you business you haven't grabbed a coffee with since before the pandemic?

What about the people you talked to about working together where it never quite came off? Maybe they weren't ready then but they are now? Or maybe the partner they went with instead of you didn't quite work out and they're looking round again?

What about intellectual assets? Have you got brilliant articles languishing unread on your hard drive or that blog no one visits? Maybe sharing or serialising them on Linkedin will get more traction?

Or how about that great idea you had in the shower that you've not got down on paper and not shared with anyone?

It seems to be a core flaw in human nature that we find it easier to move on to the next shiny object than to follow through with what we've already started.

Don't let that be you.

Make a note in your calendar or to-do list right now to get back in touch with that old friend. Email that list. Resurrect that article.

And do it next week. Not the week after or the week after that.

– Ian