Given the title of the email I'm not 100% sure this won't end up in your spam folder, but I thought this was interesting enough to share.

Brooklyn bartender and comedian Brandon Scott Wolf made it into the news by creating a dating website (datebrandonscottwolf.com) where he is the only dating option.

Anyone wanting to date him needs to create a profile, then write an essay between 500 and 1,000 words about “an accomplishment or event, formal or informal, that marked your transition from childhood to adulthood within your culture, community, or family.”

In return, he promises to be the perfect partner for a woman seeking a serious relationship, which he defines as “being able to lay on a couch together while wearing pajamas and watching ‘Bob's Burgers' (LOL).”

At the time of writing, he'd had over 45 applications. According to Wolf, “Half seem real, a quarter seem VERY real”.

All joking aside, there's definitely something to be said for architecting a situation where you're the only possible choice for clients.

Now you'll probably have more luck by positioning yourself as an authority in your field: the very best choice for people wanting what you do. Or even better, the only sensible choice.

But in some ways it works the same.

On datebrandonscottwolf.com all searches end up with Brandon. He's everywhere.

You want the same thing for your ideal clients. You want them to hear you speak. To read your articles. To see your video channel. To get emails from you at least weekly.

You want to be the first and last name that comes into their head when they think of your topic.

Hard work, to be sure. And something that takes time.

But something that absolutely can be done if you work at it.