From the monthly archives:

February 2008

Beating your #1 Competitor – the Status Quo

22 February 2008

No, not the band, of course.
If you’ve read any of Stephan Schiffman’s Sales Training books you’ll know he believes the number one competitor of any sales person to be “The Status Quo”. In other words, rather than going with you or a competitor, the customer decides to do nothing. Either not buy, or stick with [...]

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Turbo-Charge Your Sales Stories;

11 February 2008

Selling with Stories  proved to be my most popular blog post yet. Not surprising really – it’s a brilliant sales technique – one I almost felt guilty giving away.
Shortly after I posted it I was alerted by a post on Carol Bentley’s B2B Copywriting blog to an even better template for these story-come-testimonials. She highlighted a [...]

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Selling With Stories – A Powerful Tool for Building Trust and Credibility

4 February 2008

The art of storytelling is dying.
We live in an age of soundbites, special effects, snappy comebacks and the 30-second attention span. It seems that no one is interested in taking the time to listen to, or tell a good story.
Yet think back to the last time you were truly moved by a film or play [...]

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