Where's the best place to post all this content I've been encouraging you to create?

The blindingly obvious answer is “where your ideal clients hang out?”. But what does that mean in practice?

Well, if you've built up a decent email list with a thousand or more subscribers, it's there. Or similarly, if you have something like a Facebook group you run that's big and active.

There's no better use of your time that keeping in touch in a way that adds value with people who've voluntarily signed up to hear from you.

But what if you don't have a decent-sized email list yet?

Then you have to go out and publish in places where your ideal clients already gather.

That might be a single article in a big-name publication like Harvard Business Review or its equivalent for you (click here for my interview with Dorie Clark on how to get published in prestigious publications).

Even better would be a regular column in an industry journal or website your ideal clients read.

Guest appearances on podcasts are a great option too – and podcast hosts are always on the lookout for good speakers with something new to say.

I wouldn't advise guest blog posting these days though.

It was all the rage a few years ago but it's become an industry in itself today. One dominated by agencies blasting out pitches for unoriginal and largely irrelevant articles to any blog site owner with a pulse.

I've stopped listening to them and most people I know who run successful sites have too.

Similarly, I'd avoid posting articles into groups on Facebook you don't own yourself unless you have the explicit permission of the group owner.

Even if the group is big, relevant and engaged and even if your articles are amazingly valuable, it's still effectively spam.

So where can you post if none of those options work for you?

I'm going to suggest what might be an obvious answer.

On your own Linkedin timeline.

And to a lesser degree, on your own Facebook timeline or page.

Posts on your own Linkedin timeline get shown to a percentage of your contacts. And if they like or comment on them, Linkedin shows the post to more of your contacts and some of theirs too.

Facebook is similar.

But the advantage of Linkedin is that you're likely to be connected to potential clients on there. Or to people who know them.

And if you're not, you can remedy that pretty quickly by searching and sending connection requests.

Unless your profile looks a bit like you're going to go all salesy on them, a good percentage of people will connect.

And unlike Twitter (and to a certain degree Facebook), Linkedin culture is still pretty civilised.

People will comment on your posts and give you positive feedback rather than getting into a flame war with you if they disagree.

Facebook may be a better option for some people depending on your client base.

But for most of us, Linkedin is our best default place for regularly posting content to build relationships with potential clients.

As I said right at the start you probably already knew that.

So let's do it.