If you're looking to win more clients then you're probably on a few email lists in addition to mine :)

And so the chances are you've had more than a few experts telling you about their “one best way” to win clients that you must use if you want to succeed.

I first became a consultant in 1994 and a few years after that I started being asked to win clients as part of my role. And I've been helping other professionals to win clients since I set up my own business in 2007.

So I can fairly confidently say that in my experience, there is no “one best way” to win clients that you must use.

No matter what the experts say, you don't need to use Facebook Ads to send people to an automated webinar and a sales, ahem, strategy call to win clients.

Nor do you need a fancy elevator pitch that somehow compels clients to hire you the instant they hear it.

And you don't need to send an email every day filled with manufactured controversy to try to create the impression you have a personality and that it's “you and them against the world”.

You don't need to badger people with Linkedin messages “adding value” they didn't ask for or pestering them to get on a call with you or join the group you set up to market to them with.

And you don't need to find the one thing you're the best in the world at, hoping that somehow clients will flock to your door to get it.

I'm exaggerating for effect of course. All of these things work for some people. The point is that you don't need to do any of them. There's no “one best way” you must use. Only what works for you.

The reason so many people tell you there is one best way is twofold.

Partly it's self-interest. The “one best way” is what they want to sell you.

And partly it's lack of experience. That “one way” worked for them.

Or it's the only way they were taught (it frightens me how many people there are out there offering to teach consultants and coaches how to win more clients using facebook ads, automated webinars and group programs whose only experience of doing so is a course they took from someone else teaching how to win more clients using facebook ads, automated webinars and group programs).

If you've got any real life experience you'll know that there's always more than one way to do things.

And when it comes to winning clients, the key is to find a way that works for you and matches your skills and preferences.

Of course, there are some things you must do. Some principles you must adhere to.

You must figure out what you're great at that clients value.

You must find a way to connect with those clients that allows you to add value to them.

And you must show up on a regular basis in their lives to add more value, build credibility and establish trust.

But there are lots of different ways you can do each of these steps.

If you enjoy speaking on stage and you're good at it, that could be your way of connecting with potential clients. It's going to work an awful lot better than trying to teach yourself facebook ads if the technical stuff just isn't your thing.

Or maybe you're good at writing: try blog posts and regular emails.

Maybe you're a great networker: connecting with influencers in your field and interviewing them for a podcast might work for you.

All of the “one best way” methods work for someone. The trick is to find the ones that work for you and that you'll actually do.