The problem with 99% of marketing advice and training is that it's created by marketing experts.

Now that might sound like a good thing. But the trouble is that marketing experts love marketing. And because they love marketing they want to learn and implement and teach the most interesting, the most sophisticated, the most advanced techniques.

And the thing about the most interesting, the most sophisticated, the most advanced techniques is that they're complex and they're time consuming. It takes a lot of effort to really learn them, and it takes a lot of work to implement and get the best results from them.

Now that's not a problem for marketing experts – because there's nothing they'd rather do with their time than spend it working on a complex marketing funnel or fiddling with Facebook ads. And very often they've got teams working for them on their marketing and they tend not to have clients they work with directly.

Now my guess is, that's not you.

My guess is that you want to spend most of your time working with clients – not learning and implementing some incredibly complicated new marketing technique.

And the truth is that if it needs a super complicated 7-step marketing funnel with 3 different paths and adaptive messaging and all sorts of other cleverness to get people to buy your product or service – then your product or service just isn't attractive enough to your ideal clients.

It shouldn't need complex, sophisticated marketing to sell a great product or service.

And you shouldn't need to become a world class marketer or a super slick professional sales person in order to get the clients you need.

When Bruce Henderson built Boston Consulting Group he didn't do it with world class marketing. He did it with world class ideas that were valuable to his clients – and a simple marketing campaign to reach them with those ideas.

He wrote his ideas into little pocket sized pamphlets he called perspectives and mailed them to target clients. That was it.

And he built one of the world's leading consulting firms on the back of that simple campaign.

So my advice is that when you hear people trying to sell you their latest and greatest course with the newest and the most sophisticated marketing techniques out there – ask yourself whether this really harnesses what you're good at and whether you want to spend all your time learning and doing marketing or whether you want to spend it working with clients.

Now, of course, you need to make sure your ideas and your expertise are market-ready. So that when you get them out to potential clients they immediately see the value, they see that they're different and they're motivated to want to adopt those new ideas.

But if you're an expert and you want to get more clients you're far better off spending your time harnessing your expertise to become seen as an authority than you are spending it trying to become a professional marketer or a super slick salesperson.

Just my two pennyworth anyway.