Superman was the first big comic book hero. Still the one most people think of.

But amongst hardcore comic-book fans, Batman's far more popular.

When I checked the stats on Wikipedia recently, Batman's  page was the 520th most visited page. Superman's was the 1907th.

Why does Batman seem to connect with more people than Superman?

He's human.

He's flawed, he's got character.

Superman is too perfect. He's invulnerable, super strong, can travel so fast he can warp time.

He's a bit of a goody two-shoes too. Batman has an edge.

So why is it that when most of us present ourselves to the public, we try to be Superman rather than Batman?

We cover up our flaws. Hide behind corporate-speak. Talk about “we” on our websites when there's only the one of us (yup, I've done that).

We try to be perfect – when what our clients want is someone believable to connect with. Warts and all.

Don't be afraid of who you are. Don't be afraid to show your human side. To admit your flaws.

It makes you more believable. Someone your clients can connect with.

You're you.

And you're great.