One thing I'm horrendously guilty of is overthinking thinks.

Maybe you are too.

So when I want to do a marketing campaign to promote a new program or relaunch an existing one I usually end up overcooking it in the first draft.

I'll think about all the free content I'll send first. Then how I'll tag everyone interested in that. Then a follow-up sequence. Then more value. Then maybe a webinar. Then after some more twists and turns, maybe I'll actually ask people for the order.

What my superdupercomplex campaign forgets though is that in any audience, some people genuinely are ready to buy right now.

A small percentage of course. But if you only need a small percentage for, say, a pilot, then don't make them jump through hoops.

Just tell them what you've got to offer and ask if they're interested and want more details.

An email reply will do. No need to set up complex funnels with application forms to fill in. That all dehumanises the process anyway. Just ask your gang if they're interested. Email them more details if they are. Jump on a call if needed. then ask them if they want to buy.  

I tried it recently. It worked. 

Now, of course, next time it won't be so straight-line. Most of the folks who are ready have said yes already so I'll need to do more nurturing for everyone else.

But the first time you promote something, keep it simple.