Making to-do lists is supposed to motivate you to take action I think. But it often backfires for me, especially with marketing.

Marketing feels like a discretionary activity (it's only mandatory if you want to survive ;) )

So when I have a huge to-do list of marketing stuff it tends to overwhelm me and I end up doing nothing.

Maybe you have that challenge too? 

Something that almost always helps is just to do one little thing.

Doesn't have to be strategic or high impact.

The important thing isn't the result. It's the momentum.

So I might email an ex-client to ask how they're doing. Or write a quick post on Linkedin.

Just something to help me get back on track making progress.

And sometimes (more often than you'd think) those little things pay off too.