I'm a real sucker for great new tips, techniques, tools, shortcuts, “hacks” and other quick ways of getting better results from your marketing.

But the truth is that the big wins don't come from tips or tricks.

They come from getting the fundamentals right. Again and again.

Fundamentals like really understanding your ideal clients so your products and services are what they want (not just what you think they want).

Fundamentals like having something of value to offer potential clients before you ever meet or work with them, so you build credibility and trust quickly.

Fundamentals like follow-up and nurturing your relationships so you're top of mind when your potential clients are ready to buy.

Fundamentals like being able to  “sell” face to face, on the phone, or via a webinar or web page (and by “sell”, I mean help a potential client understand their problems, the potential solutions, and decide whether they'd be a good fit for working with you).

Master the fundamentals and the little tips and tricks will improve your results even further.

Get the fundamentals wrong and all the tips, tricks or clever techniques in the world won't hurt.