“Will they or won't they?”

It's the staple of many great sitcoms. Sam and Dianne. Ross and Rachel. Jake and Amy. John and Kayleigh. 

We know they like each other. But neither wants to make the first move. They want to be asked.

And so they flirt and dance around the issue.

Great for sitcoms. But truly awful if that's the relationship you have with your clients.

I know so many business people who just can't bring themselves to make a direct approach. They fear that being seen to make the first move will somehow damage their credibility. Or put the other person off.

Or worse (in their minds): they'll be embarassed if they've misread the situation and the other person wasn't really interested.

And all the time their potential client is wondering why they don't seem as interested in working with them as they thought.

I love inbound marketing. I love creating content and building a platform so that people reach out and contact me. 

But sometimes it's just simpler and quicker to take the direct approach. if you'd like to work with someone, pick up the phone or drop them an email to set up a meeting.

Your chances of getting that meeting will rise 10-fold if you have something of value to offer in the meeting, of course.

But even the worlds greatest lead magnet won't attract anyone if you don't reach out to them.