Every now and then I get an email from someone that runs along the lines of…

“Ian, I love your material and your ideas, but….”

…and what comes next usually makes me cringe because it's a problem I suffer from myself….

“…I have so much on, I'm really struggling to make the time to implement what you recommend”.

Sound familiar?

It certainly is to me. I take on too many projects. Get too excited by shiny new things.

In some senses, it's fear of missing out. I've got to try that exciting new marketing tool just in case it turns out to be the best thing ever.

It never does, of course. And the time I spent learning it and trying to get it to work is time I'm not spending on the core of my business which I already know gets results.

Crazy.

But very easily done.

Are you trying to do too much and getting overwhelmed?

The only solution, really, is to scale back. Stop doing some of the things which might work a bit, but aren't huge winners for you.

Years ago I scaled back on face-to-face networking. Then I stopped answering the phone unless it was a pre-arranged call.

I've significantly cut back on some social media too.

You're only going to make big progress if you really focus on some key activities in your business. Make sure they're the right ones.