Being able to create content regularly and consistently came out #1 on my recent survey of challenges with content publishing.

And my experience is that the secret of consistency is [drum roll please]…

Success.

Wait. Shouldn't that be the other way around? Shouldn't the secret of success be consistency?

It should. Consistency does lead to success.

But success leads to consistency too. And it's an important link.

I was going to fill today's email with lots of tips for freeing up and scheduling your time and getting in the right mindset to create content consistently.

But when I thought about it I realised that none of the clever tips and tricks to help you write more consistently are really going to work if you don't truly believe that creating content will lead to the results you're looking for.

If I have to do something but I'm not sure it's going to work I'll dab at it. Do a bit here and there. But give up and move on to something else after a few attempts.

I think most of us are like that. 

And being a bit of a skeptic (#understatement) I tend not to take things on faith. You won't find me writing hundreds of words a day just because some marketing expert told me it'll work.

But I do write hundreds of words a day. Sometimes thousands.

Not because someone has told me it will work. But because it has worked. For me. Again and again.

So I realised that the best way to help you create content consistently was to show you ways to get results fast with your content.

Because once you've had success for yourself with content, you'll find ways to be consistent. 

Now those successes might not be big wins like people hiring you (yet). But I know from experience that you need to see solid progress towards your goals to keep going.

So we're going to look at getting results from your content first, before we look at tips on getting consistent. And there's a good chance that once you're seeing results, you won't need any tips on getting consistent – you'll sort it out for yourself.

Tip#1 is easy: use more calls to action.

Most of us – me included – don't have enough calls to action in our content.

We hope our readers or viewers will be so impressed with our content they'll rush to our website or drop us an email and ask us to work for them.

99.99% of the time they don't. 

But with a bit of prompting, many of them will.

Maybe not to hire you – but to take an easy next step like answering a question. Do that a few more times, interact with them, and they're well on the way.

I'll talk more about interaction next email. But for now, just make sure you have a call to action in your next piece of content.

It could just be a PS at the end.

Or you could do like Drayton Bird did when I interviewed him for a podcast years ago and put your call to action at the start. Because, of course, even in the best content, more people read the start than make it all the way through to the end :)