Having a clear, simple statement of what your clients get from working with you and how you're different to your competitors is vital for any business.

But a statement isn't enough.

You might claim you're the best at something, but why on earth should people believe you?

Creating a USP is a starting point. But what really gets you clients is when people start to believe it.

And in my experience, the very best way to get people to believe your USP is to demonstrate it week-in, week-out.

My USP is that I give my clients simple, practical advice on marketing that really gets results.

How do I get people to believe this is what I can do?

I give them simple, practical advice on marketing that really gets results every week in my emails, blog posts and videos. For free.

By the time someone is thinking about hiring me, they know exactly what I do because they've seen me do it dozens upon dozens of times. 

Do you clients really believe your USP? Do you demonstrate it week-in, week-out?

If not, you should.