Marketing

Reconnecting With Old Clients: A Step-By-Step Guide

Posted byIan Brodie on July 14th, 2009.

Reconnecting with old clients can be your very best source of new business and referrals.

You've probably even got a pretty good “little black book” of names – people who already know, like and trust you. People who could be good sources of referrals or even new work with their companies.

But there's a problem.

You're hesitating. You haven't been in touch for over a year. You don't want to seem like you're “begging” for work. You don't want to risk them seeing you as “too salesy”.

And wouldn't they be knocking on your door if they needed your help or had a referral for you?