Posted 22nd March 2016.
The “Propinquity Effect” is a fancy name for a simple, yet powerful principle first observed by MIT researchers Leon Festinger, Stanley Schachter and Kurt Back in 1950.
The Effect tells you the most powerful factor in building friendship, liking and trust.
And in this week's video I explain how you can use it as a budding authority to be more liked and trusted by your audience.
Click here to watch the video »